imogen-hervey-bathurst-owner-and-master-mind-of-eastnor-castle_vkqL.jpg

A collaboration twisting back through time and personalities...

Looks can be deceptive. From the outside, Herefordshire’s Eastnor Castle, designed by architect Robert Smirke in a Norman revival style, is imposing – brutal even – all 4,000 tonnes of stone and turrets. Yet on the inside is a mind-boggling mélange of generations of shifting Regency, Victorian, and Italianate tastes with a generous topping of ‘Moorish’ architecture. Developed in the western Islamic world Built for the 2nd Baron (Lord) Somers between 1810 and 1824, the house bears the imprint of successive generations and has seen both glory days and dormant decay. 

Today, Imogen Hervey-Bathurst, daughter and owner of James Hervey Bathurst, is master minding the castle’s next chapter, and making its sensorial overload a calling card. “Eastnor is highly immersive it is about the design and the experience and I felt part of the retelling could be through creative collaborations”. The threads between Eastnor and Watts1874 twist back through time and personalities. Friends and colleagues in the mid nineteenth century the third Earl Somers and George Gilbert Scott, prolific English Gothic Revival architect and founding father of Watts & Co. moved and played in the same fashionable proto bohemianism of that period.

Much later in the 1990’s, following decades of decay and neglect when Sarah Hervey-Bathurst, Imogen’s mother was charged with the task of an entire make over of the castle to bring warmth and colour into the rooms, Watts was her initial go to for inspiration and supply. Entirely fitting that 150 years later there is a meeting of minds and the art and antiques acquired by the third Earl creates the dipping pool for a deserving collaboration.

The Inspiration

The romanticism of Eastnor stems from the life and passion of Imogen’s ancestor the third Earl Somers. 

“He was a big collector, random in his taste and must have burnt through a fortune,” smiles Imogen. 

But the earl’s indulgences may prove gold. An inveterate traveller, a great collector, a lover of all things Renaissance his influence is “felt” throughout the castle. He wanted to be an artist but was prevented as not befitting for a peer, but he moved in literary circles, was well acquainted with the pre-Raphaelites and the fashionable proto bohemianism in the mid nineteenth century. It is this legacy of sophisticated decorative ornament that is the impetus for the collaboration. 

“There is pattern everywhere ….. embellished textures in wood, stone, wall and lacquer. For me, it is instantly inspirational – a feast  describes Watts’s creative director, Fiona Flint. 

The tiered density of layer upon layer of decoration, floor to panelling, to papered wall, inlaid precious stone to wool tapestry and on up to the hand painted coffered ceiling without pausing for breath, this is Eastnor but it is Watts look.

photo-2024-01-31-09-26-34_J2ol.jpg

The Process

The seeds of the partnership were sewn in the summer of 2022, and in January 2023 our studio team moved in and began the meticulous work of visual research and recording. 

Using geometric calibration cameras and digital mapping, a library of design gradually emerged and the richness and variation of every surface captured became apparent. Over and beyond the practicalities of this process, we were so privileged to be immersed for that intense capsule of time in the magic of the castle.

queen-marys-bedroom-eastnor-castle-watts-1874_qUUW.jpg

Queen Mary & Friends

Hung with eighteenth century Chinese wallpaper and furnished with 19th century furniture in the Chinese style, these were the best guest bedrooms in the castle and were used by Queen Mary on her visit to Eastnor in 1937. Wishing to celebrate the ambition of this massive chinoiserie, in excess of 20 metres without a repeating passage, specific botanical motifs have been zeroed in on and redrawn as solo floral patterns.

“Launching at Paris Déco Off design festival in January 2025, the Watts 1874 x Eastnor Castle Portfolio of Design, is primed for private residences, hotels, restaurants and clubs – plus anyone clamouring for unabashed opulence.” Harriet Quick, Financial Times HTSI
“Thanks to Watts, those of us who can’t pop across the pond can still surround ourselves with the Eastnor look through the transportive power of textiles.” Charlotte Collins, AD
“Watts 1874 has proved the ideal partner.” Imogen Hervey-Bathurst, Director of Eastnor Castle

Contact form