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Photography by James McDonald

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What is WOW!House? 



Built within the Design Avenue, WOW!house is a one-of-a-kind showhouse stretching 500 sq m. Featuring 19 full-size rooms and outdoor spaces — each one is uniquely designed by world-class interior designers, working in collaboration with globally recognised design brands and incredible suppliers. 


“Our goal is to pioneer a sense of wonder; to amaze and inspire by showing the world what extraordinary achievements can be made when our talented industry comes together in such an ambitious and exceptional way”, says Claire German, CEO of Design Centre, Chelsea Harbour.
"In celebration of their 150th anniversary, Watts 1874 is collaborating with the interior decorator Alidad on the Legend Room for Wow!house at Design Centre Chelsea Harbour. Like Romeo and Juliet, they are a devoted duo. 'Whenever I have a new project I go to Watts first,' says he. And much like the star-crossed lovers, their collaboration seems fated.

 - David Lipton
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                Written by Amelia Thorpe

“Its rare to find a company that understands old textiles like Watts, that respects original colours and scale and has the ability to continue to produce timeless fabrics without compromise”
- Alidad

 "Alidad's room is designed for an imginary descendent of Victorian archietect Sir George Gilbert Scott, under whose leadership the archietect founders of Watts trained."

 - Amelia Thorpe
Country Life

Presenting

WALKING ON SUNSHINE

Epinglé Velvet

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Drummond Hamilton
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Lions Paw Suger Kelp
Gabo Popova
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Hesketh Cricket Green
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Peafowl Namibian Sand
Gabo Swamp

Tableaux Scéniques

Tableaux Scéniques rewrite the rules for historical wallcoverings. Taking antique woven tapestries, we use the most sophisticated digital photomosaic photography to gently transcribe centuries-old designs into exquisite, digitally printed panoramic textiles and papers, suitable for upholstery, drapery and wallcovering. Persuading rich, historical narratives to talk again, Watts’ Tableaux Scéniques propel the subtleties of these age-worn designs into the 21st century.
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Trastámara Tanned Ebony decorative mural printed on Cork
Inspiration drawn from a Portuguese six-leaf ‘japanned and painted eighteenth century leather screen’ housed in the Great Hall at Eastnor Castle, Herefordshire. Decorated in imitation coromandel lacquer with a series of cartouches depicting vases of flowers and temples with figures.   

The Crace Ceiling Panel 

At Eastnor Castle, Herefordshire, A.W.N. Pugin and J.G. Crace were active in 1849-50 in refreshing the Gothic revival interiors for the Earl Somers. Although Pugin’s sketches for this commission clearly indicate his input into the design process, including furniture, he visited the house only once after it had been completed by Crace and his team, and was critical of what he saw. The ’Crace’ Ceiling Panel is taken from the Dining Room coffered ceiling at Eastnor, and is typical of the hand painted and gilded stylised naturalism that is common to their decorative work of that period. 

As Featured In

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